Since 2017, Heres has been developing tailor-made Conversational AI solutions for B2C and B2B companies, making artificial intelligence accessible and strategic. It combines soft skills, structured method and innovative approach to create effective conversational experiences, integrated into business processes and oriented towards lasting digital transformation.

BeeStore web is a platform developed by Sisthema (Var Group) for omnichannel retail, designed for sectors such as fashion, home and beauty. It combines ERP, e-commerce and AI to manage sales, inventory and digital content in an integrated way. It enhances technological innovation without sacrificing established functionality, with a focus on human interaction.

Since 2020, Digitiamo has combined a passion for artificial intelligence and technical expertise to create scalable digital solutions. He founded innovative startups, promoted training with the AI Business Academy and developed products in the Retail, Finance and Pharma sectors. Today he leads the evolution with a Master's degree in AI Leadership and the birth of the AI Club.